Case Study/ Edisoft

Tags: , , , , , , , , ,
The Edisoft Supply Chain Solutions Infographic with white, green and orange icons on a black background
An electronic scanning device displaying the Edisoft Supply Chain Solutions Warehouse Scanner Icons
An image of an electronic tablet displaying the Edisoft Supply Chain Solutions Quikpak WFS WAFS Infographic
Two electronic tablets displaying the Edisoft Supply Chain Solutions Product Microsite
Two mobile phones overlapping on an orange surface displaying the Edisoft Supply Chain Solutions Product Microsite
Three electronic tablets on a grey surface, displaying sections of the Edisoft Supply Chain Solutions Product Brochures
An image of an electronic tablet displaying Edisoft Supply Chain Solutions Merchant CloudPro Cloudlite Infographic
An open magazine page displaying the Edisoft Supply Chain Solutions IT Pays Advert
A display of the Edisoft Supply Chain Solutions Flyer on a grey surface
Two electronic tablets side by side displaying the Edisoft Supply Chain Solutions Digital Flyer
An open magazine page displaying the Edisoft Supply Chain Solutions Chain Reaction Advert
The Edisoft Logo in white with background image of a man scanning a package with a scanner device
An image of a scanning device displaying the Edisoft Logo and Supply Chain Solutions Warehouse Scanner Icons

How do you turn a sophisticated SaaS B2B Supply Chain Platform into an icon(ography)?

Edisoft technology enables businesses to seamlessly connect their operational processes and supply chains. It gives them real-time data on orders, shipments and invoices so they can operate smarter.

Edisoft wanted to develop a visual language to illustrate as well as explain its sophisticated offering to appeal to a wide range of international businesses.

Our creative formula: ‘Supply Chain Icon-ography’

With our wide market research experience of turning data and analysis into stories and infographics, we were able to develop a visual narrative to illustrate and explain a technical process.

We broke the process down into its component parts and created icons that worked together to illustrate the workflow. We also slotted these simple, universal icons into the custom warehouse keypad scanner guns in all client warehouses.

Additional magic: The roll-out of this new iconography across digital, advertising, print and event campaign materials delivered a distinct, seamless visual approach that clearly signposted not only Edisoft’s brand but also its proposition.

“NEO quickly grasped our SaaS B2B Supply Chain Platform and interpreted our brand proposition into a wide range of creative campaign materials to engage our target audiences. Their strategic and analytical approach provided us with real insight into how best to communicate our complex offering in clear, concise and visually interesting terms.”

More Magic

Top Tags

Animation Brand Development Brand Guidelines Brand Identity Business Creative Content Creation Content Strategy Corporate Brochure Corporate Identity Creds Decks Data Visualisation Digital Campaigns Digital Identity Editorial Layout Event Backdrops Event Theme Development Experiential Icon Design Illustration Infographics LinkedIn Campaigns Logo Development Microsite Design Motion Graphics Newsletters Original Music Pitch Presentations Print Design Process Diagrams Report Design Social Imagery Social Media Social Platform Design Social Post Visuals Social Profile Design Storyboarding UI Design UX Design UX Signage Video Visual Development Visual Strategy Wayfinding Website Design Wireframing

//

Creativity is a catalyst for connecting
people and ideas.

/

Let’s make magic