Case Study/ C-suite Pitch

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Three computer monitors on a grey surface and background displaying sections of the C-suite Pitch Pilot Brand Microsite Search.
The C-suite Pitch Pilot Brand Logo in white on an orange background
A laptop displaying the C-suite Pitch Pilot Brand Hands Ticking Box on Mobile Device Illustration
A laptop displaying the C-suite Pitch Pilot Brand Video VR Headset Illustration with a man wearing a virtual reality headset.
Two laptops displaying the C-suite Pitch Pilot Brand Video Storyboard
A laptop displaying the C-suite Pitch Pilot Brand Video Radar Effect graphic on orange background.
A laptop displaying the C-suite Pitch Pilot Brand Video Radar Distortion Effect graphic
A laptop displaying the C-suite Pitch Pilot Brand Video Man Under Rain Cloud Illustration
A laptop displaying the C-suite Pitch Pilot Brand Video Man Receiving Information to His Mobile Illustration
A laptop displaying the C-suite Pitch Pilot Brand Video Illustration of a man looking at an app on his mobile phone.
A laptop displaying the C-suite Pitch Pilot Brand Video Illustration showing a man sitting at a desk in a supermarket aisle with a rain cloud above his head and the floor flooding with water
A laptop displaying the C-suite Pitch Pilot Brand Video Illustration showing a man sitting at a desk and looking to the right, in a supermarket aisle
A laptop displaying the C-suite Pitch Pilot Brand Video Illustration showing a man sitting at a desk in a supermarket aisle
A laptop displaying the C-suite Pitch Pilot Brand Video Illustration showing a man in a blue ocean with a shark circling.
A laptop displaying the C-suite Pitch Pilot Brand Video Illustration showing a hand holding a mobile phone in a Supermarket with food and drinks on shelves.
A laptop displaying the C-suite Pitch Pilot Brand Video Character Illustration showing a man sitting at a desk
A laptop displaying the C-suite Pitch Pilot Brand Radar Illustration with orange background and C-suite logo in white

How do you create an interactive pitch brand to engage the C-suite?

The in-house team of a leading market intelligence agency, renowned for producing on-demand research and insight services for different industry verticals, wanted to create an agile business innovations scanner to establish itself as an essential daily source. But, to do this, the team first needed to win internal buy-in from the company’s investment decision-makers.

The team partnered with NEO to build a strong story and ensure this ran across the key outputs – including a dummy brand, a working user interface and explainer video – used for a proof-of-concept boardroom pitch.

Our creative formula: ‘Be the First’

With its ‘Be the first’ concept, the explainer video was a custom animation starring a quirky central character. We used surreal animation – a flooding building and sharks – to convey the business threat of market disruption. The new brand rescues the day by providing essential market intelligence. A bold radar motif appears throughout the video animation to symbolise the reassuring, ever-working-for-you scanner.

The user interface featured a number of live working elements that a presenter could access to demonstrate the potential functionality of the upload, search engine and other features.

Additional magic: In a finishing touch, we hosted the meeting at NEO’s workspace, inviting the entire board to leave the comfort zone of their own HQ to experience a more dynamic environment.

“Our ambition for the pitch was to challenge the status quo, to paint a believable picture of an unmet opportunity. NEO provided the external perspective and out of the box thinking needed to bring our vision to life. The new brand, video and other creative outputs gave the concept not only a strong identity but an intent with enough conviction to win support from the financial decision-makers.”

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