Climate misinformation
Our latest data visualisation focuses on the findings of the first research report from the PRCA Misinformation in the Climate Crisis Strategy Group and global insight agency Opinium.
Visualising misinformation in the climate crisis
Nearly half of social media users consumed social media news content about the climate crisis that was either made up or exaggerated over a single month in early 2021.
But how do communications professionals feel about the situation?
Visualise this: UK adults’ perception of the climate crisis and misinformation + the role of professional communicators within this and the challenges that need to be addressed = this graphic.
/
Nearly half of social media users consumed social media news content about the climate crisis that was either made up or exaggerated over a single month in early 2021.
Let’s do something creative that doesn’t misinform.
The magicʼs in what we do together
We will be your partner for inspiring content, data visualisations and brand design. Add our independent thinking to your capabilities for alchemy that delivers creative gold – from concept creation and ideation through to execution and delivery.
We’ll work closely with you to create the kind of chemistry that makes you shine.
Let’s start the alchemy
